by Norbert Stattler, CERATIZIT Deutschland GmbH
CERATIZIT, a leading manufacturer of tool solutions, is used to being a hot topic of conversation. With the release of a rock song, the name CERATIZIT is set to stay on people’s lips and ringing in their ears for a long time to come. The ‘smash hit’ CERATIZIT (This is it) was released on all popular streaming platforms along with a music video on December 1, 2021.
Creativity is firmly anchored among the employees of the CERATIZIT Group and is an important part of the corporate philosophy. It is with this creativity that the carbide specialists have continually surprised and inspired their customers with new, innovative hard material cutting technology and wear protection product solutions. And other ideas are also blossoming from this fertile soil as demonstrated by the company’s latest development: a rock song that, just like a high-precision tool, really hits the mark!