The Marketing Mindset
FTI welcomes Jackie Bozart, President & Co-Founder of Sell.Market. Win. LLC, as a new columnist in Fastener Technology International.
Her premier column is, Building a Strong Foundation for Success: Why Manufacturers Should Care About Branding.
Here’s an excerpt.
For many manufacturers in the fastener space, the idea of branding may seem secondary to the “nuts and bolts” of running a business. After all, producing high quality products, optimizing operations and meeting customer demands often take center stage. However, in today’s increasingly competitive marketplace, branding is not just a luxury; it’s a necessity. Investing time, money and eff ort into creating a strong brand can be a game-changer for manufacturers, helping them stand out, win new business and build long-term success.
Branding is more than a logo, a catchy tagline or a sleek website. It encompasses the perception of your business—how customers, partners and competitors see and experience your company. For manufacturers, branding serves as a powerful differentiator, especially in an industry where products (like fasteners or formed parts) may appear similar on the surface